Table of Contents
+When you enter a franchise agreement, the franchisor controls the name, brand, and business system you are going to use. The franchisor grants you the right to operate a business in line with its system, usually for a set period of time.
The three types of franchise agreements include:1.Master Franchise Agreement.2.Area Representative.3.Area Development Agreement.
The bottom line is that a strong franchise agreement is critical to the franchise system’s ability to
(i) meet the needs of the franchise brand’s customers, including making necessary changes as those customers’ needs evolve
(ii) protect the interests of the various stakeholders who have an interest in the brand
1. Location/territory
2. Operations
3. Training and ongoing support
4. Duration
5. Franchise fee/investment
6. Royalties/ongoing fees
7. Trademark/patent/signage
8. Advertising/marketing
9. Dispute Resolution