Table of Contents
What is the meaning of Franchising?
Franchising is a method of distributing products or services that includes a franchisor, who establishes a trademark or trade name and business system, and a business payer, who pays royalty and is usually the first to pay for a business right under the name and system of the franchisor. Legally, a contract that binds two parties is a “franchise agreement,” but the term usually refers to the actual business of the franchisee. The practice of creating and distributing a brand type and franchise system is often referred to as franchising.
There are two different types of franchising relationships. Franchising for business format is the most visible type. In a business format franchise, the franchisor not only provides its trade name, products and services, but the entire business process. The franchisee usually receives site selection and development support, workbooks, training, product standards, quality control, marketing strategy and business advice support from the franchisor. Although very little is indicated for franchising, traditional franchising or product distribution is greater in wholesale sales than in commercial format. Examples of traditional franchising or product distribution can be found in petroleum, automotive and other industries.
Types of Franchise
Franchising is a flexible & easy way to grow your business and any type of business can be offered by a franchise. There are many types of business franchises available, which can be categorized according to various factors, such as investment rates, franchisor strategies, performance, marketing, and relationship models, and much more. But there are five major types of franchises listed below:
1. Job-Franchise-
Generally, this is a home base, or you can say a cheap franchise run by someone who wants to start a small business with a single franchise. These franchises are mainly used by one person who sells products or provides a service within a particular business or industry. A paid person usually has to buy small equipment, limited stock, and sometimes a car to provide services to customers. Many resources come in the field, such as the travel age franchise, coffee van, garden care utility, canal cleaning, commercial and home cleaning, cell phone accessories, real estate service, ship service, event planning and childcare facilities.
2. Product Franchise-
These franchises are brand-driven, and are based entirely on merchant relationships, where the payer distributes franchisor products and services. The franchisor licenses its product name by not giving franchises the entire system for running their business. These types of franchises often deal with major brands such as car parts, electronics, sales equipment, etc. Product franchising offers a very high percentage of retail sales.
3. Business format franchise-
These types of franchises also use the franchisor brand and the whole system to run a business and market a product and / or service. The franchisor provides detailed agreement and procedures on almost every aspect of a business model. Includes initial and ongoing training and support. These are the most popular types of franchise system. Businesses from more than 70 industries can be funded, and are very popular for fast food, shopping, restaurant, business services, fitness, and more.
4. Investment Franchise-
These are large franchises that require huge investments, such as hotels and large restaurant businesses. Shareholders often invest and partner with their management team or franchisor to run a business and generate returns on their investments and cash returns when they go out.
5. Conversion Franchise-
A changed relationship between the franchisee and the franchisor, where many franchise models grow by transforming their businesses into a trademark. The business grows in the same industry into franchise units. The business accepts marketing and advertising programs, training programs, and customer service standards. They often increase the cost of purchasing goods. A franchisor in this way has the potential to grow very rapidly in terms of units and royalty income. Examples of industries that make extensive use of franchising techniques are real estate agents, professional service companies, home appliances, such as electricians, air conditioners, and more.
What is a Franchise Agreement?
A franchise agreement is a legal agreement that creates a franchise relationship between a franchisor and a franchisee. Within the paid franchise agreement, you are given the legal right to establish a paid franchise and to operate where the user of the franchise, among other things, obtains a license and the right to use franchise trademarks, business plans, operating manuals and resources to provide and sell products and / or franchisor-designated services. The Transaction Agreement must be legally displayed as an exhibit in the Franchisor’s Franchise Disclosure Document which must be disclosed to prospective franchisees prior to the issuance or sale of any franchises.
Different Types of Franchise Agreements
Once the parties decide to establish a franchise, the next decision determines the structure and ownership of the franchise program. Based on the understanding situation between the franchisor and the franchisee, different types of franchise agreements can be entered into as follows:
Development Agreement
The development agreement is entered into when the franchisor and the franchisee decide to develop a trading area in a particular area. The development agreement gives the franchise user the exclusive right to open a store somewhere within a specified period. The development agreement only provides the right to develop the store. Once the upgrade is complete, enter into a franchise agreement to use the store. Development agreements are often made to provide a franchise user to establish a store somewhere, for a certain period.
Franchise Agreement
After completing the store upgrade, make a franchise agreement. The Franchise Agreement gives the trader the right to manage the store for a period of time. It is important to have special clauses in the franchise agreement to ensure that no other stores of the same type are opened / used at a certain distance from the franchise contract. Some of the key elements in the franchise agreement are:
• Initial fee
• Initial investment
• Product and / or services will be provided
• Funding
• Franchisor Ties
• Franchise Bonds
• Special
• Trademark, Copyright, Copyright
• Term of agreement
• Franchise Money
• Termination
Sub-Franchise Agreement
A sub-franchise agreement between a franchise user and a third party is to use the franchise for a period of payment. Many franchisors require the franchisee to obtain their approval before entering into a sub-franchise agreement. Sub-franchise agreements are usually used where the payer is unable to use the franchise fully due to other obligations or to discharge franchise duties.