What is a Privacy Policy?

A Privacy Policy is a document or statement that describes how a company gathers, uses, manages, and releases the information of customers or visitors to its website. By accessing the company’s website, users accept to have their information collected and disclosed in accordance with the company’s Privacy Policy. A Privacy Policy may also be called:

Privacy Statement
Internet Privacy Policy
Website Privacy Policy
Privacy Notice
Privacy Page
Privacy Information 

What is Described in a Privacy Policy?

A Privacy Policy will describe what information a website or app collects. In general, websites collect two types of information: personally-identifying information and non-personally-identifying information. Personally identifying information is any information that on its own can be used to identify a specific person.

Some examples of personally-identifying information include a person’s name, date of birth, address, email address, marital status, financial records, and medical history. Non-personally-identifying information is information that, without the aid of additional information, cannot be directly associated with a specific person. Some examples of non-personally-identifying information include a person’s internet protocol (IP) address, browser type, and location of other websites viewed before arriving at the website.