When you have an open employment post that’s difficult to fill, utilize this chilly email template for passive candidates. Identify your company’s job openings and use this template to call out passive candidates who meet your criteria for profile, education, talents, and knowledge and convert them to active candidates.

Make sure that your cold emails to passive applicants are engaging, enticing, and written in a tone that matches your company’s culture and values. The more intriguing the e-mail, the more likely recipients will open it.

Passive candidates abound, and failing to plan a way for locating them may cost you tons of outstanding potentials.
Don’t be discouraged if your open and response rates are low; instead, aim to follow the simplest practices for cold email writing. Make sure to personalize both the topic line and therefore the text of your emails to reinforce open and response rates.