Probably you’re scratching your head about how to write a price negotiation letter since you’ve been hit by a price quote from your supplier that is higher than your budget.
Well-executed discount campaigns attract new customers, increase the loyalty of existing customers, and grow business profits. There is hardly any business, either in the B2C or B2B sector, that doesn’t offer discounts on their products or services every once in a while. Most businesses offer discounts because they can help them sell off-season stock, raise profits, and improve customer satisfaction at the same time. I mean, who doesn’t love it when they snag something they’ve been after for a lower price?